Tony Simmons


Tony Simmons, Partner/President

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Tony has more than 20 years of construction experience as a journeyman carpenter, project estimator, project engineer, preconstruction and project manager. As a Partner & Director of Preconstruction Tony’s responsibilities include business development, project planning, competitive bidding, subcontractor solicitation and value engineering. As project manager, Tony’s primary responsibility is to successfully deliver the project by planning, coordinating, managing and controlling the construction process. He manages cost reporting, timeliness and owner satisfaction, and the relationships with the owner, design team, subcontractors, consultants and agencies. He conducts regular progress meetings with the construction team. Tony has worked on many successful projects including Wineries, Restaurants, healthcare facilities, churches, corporate office buildings, senior housing, public libraries, and hospitality.

Representative Projects:

• Waterfowl Winery Tank Expansion, Hopland, CA
• EPIC Wines TI, Santa Rosa, CA
• Carlisle Winery Barrel Building, Windsor, CA
• Roth Winery Production Building, Healdsburg, CA
• Chalkboard Restaurant, Healdsburg, CA
• Next Key Center, Novato, CA
• Chalk Hill Winery, Healdsburg, CA
• La Crema Tasting Room, Healdsburg, CA
• Kendall Jackson Wine Center, Santa Rosa, CA
• Ag Credit SR TI, Santa Rosa, CA
• Petaluma Valley Hospital, Petaluma, CA
• JDSU Jewel Project, Building C, Santa Rosa, CA
• Santa Rosa Memorial Hospital, Santa Rosa, CA
• Children’s Village, Phase I, II, and III, Santa Rosa, CA

Craig Nordby


Craig Nordby, Partner/CEO

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Craig has over 26 years of construction experience working his way up from project engineer to managing operations for Nordby Construction. As company CEO, Craig oversees project managers, project engineers, and field superintendents responsible for the construction phase of Nordby’s commercial building projects. Craig's responsibilities include coordinating, managing, and controlling all project activities. In addition, he is responsible for overall contracts, cost management, monitoring job progress, and Due Diligence Projects.

Representative Projects:
• Goosecross Winery, Yountville, CA
• Carlisle Winery, Windsor, CA
• Roth Winery Production, Tasting Room & Cave Healdsburg, CA
• Foley Johnson Winery, St Helena, CA
• Kendall Jackson Wine Center, Santa Rosa, CA
• Oakmont Rec Center, Santa Rosa, CA
• La Crema Tasting Room, Healdsburg, CA
• Rhys Winery & Cave, Los Gatos, CA
• Meadow Club, Fairfax, CA
• Salvation Army TI, Santa Rosa, CA
• Chalk Hill Winery, Windsor, CA
• Pacheco Plaza, Novato, CA
• Monte De Oro Winery, Temecula, CA
• Merriam Winery, Windsor, CA
• Goldeneye Winery, Philo, CA

Bob Collins

Chief Financial Officer

Bob Collins, Chief Financial Officer

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Bob has over 30 years of accounting, finance and administration experience. As Chief Financial Officer Bob is responsible for the accounting and finance activities. Manages all banking, insurance, and legal relationships. He has extensive experience in managing banking relationships, financial forecasting, budgeting, and cash management. Bob joined Nordby Construction in 1999.

Education and Training:
• B.A., Political Science, University of California at Berkeley
• M.B.A., Business Administration with Finance emphasis, Santa Clara University

Interests and Activities:
• Treasurer for Paws As Loving Support Service Dog

• Former Board member, Menlo Park City School District
• Construction Accounting Instructor, Sonoma State University
• Ironman Triathlete

Bill Baker

Senior Project Manager

Bill Baker, Senior Project Manager

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Bill has over 45 years of experience in the construction industry in such areas as project management, project buy out, estimating, plumbing, piping, and management expertise. As a project manager, Bill’s responsibility encompasses the project delivery process as he manages, controls, and coordinates all project activities, manages and monitors contracts, purchasing, change orders, job schedules, and conducts weekly jobsite meetings to monitor progress and safety. Bill has managed many successful projects-new construction, wineries, tenant improvements, and seismic retrofit, including high-rise buildings, laboratories, residential buildings, retail stores, and other commercial buildings.

Representative Projects:
• Goosecross Winery, Yountville, CA
• Roth Winery Tasting Room & Cave, Healdsburg, CA
• Foley Johnson Winery, St Helena, CA
• Jackson Family Wines Wine Center, Santa Rosa, CA
• La Crema Tasting Room, Healdsburg, CA
• Valhall Winery, Healdsburg, CA
• Chalk Hill Residence & Winery Improvements, Healdsburg, CA
• Rhys Winery & Cave, Los Gatos, CA
• Chateau St Jean ADA Improvements, Kenwood, CA
• River Rock Casino Team Dining Hall, Geyserville, CA
• Salvation Army Renovation, Santa Rosa, CA
• Merriam Winery, Windsor, CA
• Oakmont Recreation Center, Santa Rosa, CA
• Cathedral Village Retail Center, Palm Desert, CA
• Westwind Offices & Business Park, Santa Rosa, CA
• Monte De Oro Winery, Temecula, CA
• Rancho Mirage Surgery Center, Rancho Mirage, CA

Jason Brown

Custom Projects, General Manager

Jason Brown, Custom Projects, General Manager

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As a Project Manager and Estimator for Nordby Construction Services, and General Manager of the Custom Projects Division of Nordby Construction Services, Jason Brown supports the team in all areas and is in charge of developing budgets for clients throughout preconstruction phases, bidding projects, managing the buy-out of awarded projects, managing the construction of projects, and leading the Custom Projects Division of Nordby Construction Services. Jason joined the Nordby team in November 2016 as a Project Manager/Estimator and has contributed to Nordby Construction Services’ continued success.

Jason is focused on working with our clients to understand the intentions they have regarding their projects’ unique characteristics and functions and developing a project strategy tailored to care for those intentions throughout the course of construction and providing the clients with a completed project that is satisfying for their business concerns as well as their customers’ comfort and enjoyment moving into the future. In his experience, Jason has learned to listen to individual Owners’ and their representatives to be sure projects are being designed and built in a way that meets their own specific conditions of satisfaction. Jason understands that every person is different, and every project is a Custom Project developed for the specifics defined by the Clients wishes and concerns.
While working with another General Contractor, Jason gained experience working within Project Management, performing work generally described by roles of Project Engineer, Superintendent, Project Manager as well as working in Preconstruction and Estimating. Jason had the opportunity to work on projects in Commercial Development, Education Facilities, Hospitality, Multi-Family Residential and Custom Homes. With over twenty years of experience in the Construction Industry, Jason provides a unique combination of insight and thoughtfulness to every project he is involved with. Jason has a degree in Environmental Studies from California State University, Sacramento.

Jason enjoys cycling, hiking, spending time at the ocean and the coastal redwoods, gardening, listening to music and reading. In his spare time, you might find Jason riding his bike through West County, hiking along the coast, and most likely, with Mindy, enjoying a meal of home-grown vegetables, grilled in the back yard.

Deanna Alexander

Project Manager

Deanna Alexander, Project Manager

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Deanna Alexander joined Nordby Construction Services in September of 2018 as a Project Manager. In addition to her role managing projects, she assists the team by managing technology for the company and being a sounding board for strategic thinking and new ideas.

Deanna Alexander is focused on providing turn-key project services to Nordby clients by handling everything from permitting, project planning and scheduling, budget development and management along with safety, quality, and beyond. In her experience, Deanna has learned to develop strong partnerships with clients, design team members, subcontractors and the local agencies to support timely project turnover and customer satisfaction.

As a Project Manager with Nordby, Deanna has worked on commercial projects of various size and complexity for some of our best clients, including Treasury Wine Estates and Oakmont Village Association. Before joining the Nordby team, she worked on some of the most technically complex projects in Silicon Valley for Fortune 500 companies. Deanna has a degree in Construction Management from California Polytechnic University, San Luis Obispo. Deanna has completed the Business Professional’s Course with The Aji Network and has continued to join their LEIP Program.

Deanna enjoys playing card games, exploring local breweries and cafes, and enjoying good food. In her spare time, you will find Deanna enjoying time with her family, working on projects around the house, watching soccer, or playing racquetball.